Integrated Industrial Marketing Strategy in Social Media to Increase Electrical Products Awareness for PT Unindo Hi-tech Pratama

In this era of information, it requires everyone to have a marketing knowledge. Marketing knowledge can be implemented for every businesses in all over the world. B2B business, there is term industrial strategy which similar strategy, but long-term relationship with customers. PT. Unindo Hi-tech Pratama one Hiwin distributor Indonesia provide mechanical and electrical spare parts automation needs. The purpose study find out reasons lack awareness products Pratama. research method uses qualitative methods. Qualitative methods are used obtain primary data make observations from interviews owners, employees, collected then create internal external analysis. Internal analysis gather information about conditions VRIO mix, while evaluate industry environment as well define behaviour customers company. Furthermore, after was conducted, researchers root cause produced problem on effective promotions limited resources raising products. Based analysis, presented new by maximizing digital improve division management order increase